What Are the Duties of a Corporate Ambassador?

Ambassadors must be trusted by their peers

Corporate Ambassadors are a vital liaison between employees and employers. Sometimes nominated by their peers, other times appointed by the organization, Ambassadors are able to provide valuable insight into the thoughts of their co-workers.

Gain Trust

In order for an Ambassador to be successful, they must build and maintain trust with both their co-workers and employer.

Foster Communication

Ambassadors must clearly communicate the needs of their co-workers to their employer. On the flip side, Ambassadors need to effectively disseminate information to their peers from their employer.

Assist with Improving Morale

Employee Ambassadors solicit information from their peers

An employer can ask how to improve employee morale, but employees may be afraid to provide honest answers. The Employee Ambassador must gather vital information about how their peers are really feeling, and communicate it back to the employer.

Reduce Turnover

Ambassadors can glean valuable insights into why their co-workers are leaving their jobs and share that information with their employers. Using that information, employers can identify problem areas and make changes when necessary.

Drive Change

Per Lisa Pesta, Vice President of Human Resources at Meriwest Credit Union in San Jose, California, "The primary responsibility of the Ambassador is to be a change agent, or as I call them Change Leaders. They must be able to communicate and motivate." (reference 1)

References

• Lisa Pesta, Vice President of Human Resources; Meriwest Credit Union; San Jose, California
• IAB International Conference: Sample Ambassador Program