Snapper Mower History

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From its founding, Snapper revolutionized lawn mowers. Renowned for their quality and recognized by their bright red color, Snapper mowers have become a staple of yard maintenance.

Origin

Features

  • The Snapper, as it became known, featured covered blades and an engine, making it safer and easier to push than previous mowers. Within a month, Snapper built nearly 4,000 mowers to meet skyrocketing demand.

Expansion

  • Snapper quickly filed nearly 50 patents, enhancing mower design. In 1954, it moved into a large plant in McDonough, Ga. Soon after, it started manufacturing riding mowers.

Acquisitions

  • Larger companies merged with, or acquired, Snapper in 1954, 1967, the early 1990s and 2002. Briggs & Stratton bought Snapper in 2004.

Products

  • Snapper now makes more than 150 models of mowers, leaf blowers, snow throwers, tractors and other lawn-care equipment.

Availability

  • Snapper began with the belief that consumers would pay more for quality. Keeping that focus, the company sells its products through independent dealers.

References

  • Photo Credit Image by Flickr.com, courtesy of James Emery
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