Influence of the Internet on Business

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The internet has given birth to many new forms of communication technology, such as email and social networking websites. The internet has also equipped businesses with new marketing tools, like online advertising and company websites. Used correctly, the internet can be very beneficial for business communication.

E-Commerce

  • E-commerce refers to business transactions which take place over the internet. Some businesses strictly operate on the e-commerce model.

Benefits

  • Company websites and online advertising can be a great way for a business to expand its marketplace and reach new potential customers. For managers, internet-based communication technology, like email, helps to keep employees informed on company matters.

Consequences

  • Personal use of the internet at work creates lost time for companies. Drafting a policy on internet usage in the workplace helps to reduce lost time.

Warning

  • Internet communication technology, used incorrectly, can blur the line between business communication and personal communication. For example, say your manager friend requests you on a social networking website--do you have the right to reject the friend request or are you obligated to accept the request?

Considerations

  • The internet has helped to make working from home more popular by giving workers access to business information while in the comfort of their homes.

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