Assistant Director of Public Relations Job Duties

Reporting to a director of public relations, an assistant director of public relations works to coordinate all internal and external communications of a business, ensuring that all messages to employees and the public remain consistent and in line with the mission of the organization.

Content Creation

An assistant director of public relations creates communication tools such as brochures, press releases, email, magazines and speeches, making sure that the look, sound and feel of each are consistent with the business' goals.

Department Budget

Working with the director of public relations, the assistant director prepares an annual budget for the department, monitoring it through the year in an effort to ensure that all limitations are adhered to.

Observing Industry Trends

An assistant director of public relations is required to stay abreast of all news and updates occurring throughout the industry. This includes monitoring the progress and business practices of competitors.

Librarian Duties

In many instances, an assistant director of public relations serves as the firm's librarian, collecting and cataloging all articles and other promotional and newsworthy materials in the archives of the firm.

Staff Management

Working directly under the head of the public relations department, an assistant director manages junior staff members within environments with large teams.

References

• Job Description at Bergen Community College
• Job Description at Career Planner