Types of Web Advertising

Businesses and individuals have a number of ways to promote their products and services online through Web advertising. Advertising on the Internet can be more cost-effective than many traditional types of advertising such as TV, newspaper and direct mail.

Significance

The Internet offers a huge potential audience for companies that market online. According to BusinessInsider.com, from 2006 to 2007, online advertising grew from 28 percent from $14 to $18 billion at 17 major media companies, versus only 3 percent for offline advertising.

Types

Cost per click is one form of Web advertising where advertisers pay a certain amount when someone clicks on their website, according to TheIndependentPublisher.com.

Other Types

Some companies use banner advertisements when promoting their products or services. Banner ads are usually run on other websites, or even in articles that are related to their particular type of product.

Features

Some companies use pop-up and pop-under ads that appear as soon as someone visits a website. These ads can be used as a self-promotion on a company's site or as paid advertising on another site. For example, a person searching for an article about dog food may get a pop-up for a special deal by a pet food manufacturer.

Considerations

Instead of using specific advertisements, a company may choose to send emails in bulk to potential consumers or users of their product or service. This list may be an in-house list or one that they purchase through a mailing or email list vendor.

References

• Theindependentpublisher.com: The basics of Web advertising
• Businessinsider.com: Google Sucks Life Out of Old Media: Check Out The 2007 Share Shift

Resources

• Mailchimp.com: Email Marketing Articles and Guides