eBay Strategic Concerns
Selling on eBay calls for the same marketing skills as any other type of sales medium. Sellers must attract bidders to their auctions, keep them there with compelling copy and images, and follow through with professional post-sale communication.
Other People Are Reading
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Title
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Auction titles must be concise, accurate, and attention-grabbing. The best way to draw on-site and search-engine traffic is by compiling a list of three to five keywords that describe an item and then forming the title around those words.
Description
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Accurate item descriptions are essential. Standard ratings guides can be found online for items like books and record albums.
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Images
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Crisp, clear photos are important to an auction's success. The free gallery photo, consisting of a thumbnail image next to the title on the listing page, gives potential buyers a sneak preview of the item.
Automation Tools
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eBay offers two free tools to help sellers list more efficiently. Turbo Lister and Selling Manager allow bulk listing, feedback posting, and invoice printing, as well as automated auction tracking.
Communication
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Aside from accurate item descriptions, prompt and courteous e-mail communication with buyers during and after the auction is the best way to receive positive feedback. General feedback and detailed seller ratings often help buyers decide whether to purchase from a particular seller.
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