Planet Fitness Franchise Information

The Planet Fitness mission is to provide an environment in which people of all fitness levels can feel comfortable while getting physically fit. Its business model, which includes low monthly rates and a reasonable annual fee, adds up to an attractive franchise opportunity.

Origins

Planet Fitness, a New Hampshire company, came into existence in 1992 and extended franchising opportunities beginning in 2003. In 2009, monthly rates remained under $20, and the annual fee was less than $40.

Rankings

Planet Fitness ranked #116 in Entrepreneur Magazine's 2009 Franchise 500, and came in at #47 on that year's list of fastest-growing franchises.

Revenue & Expenses

Planet Fitness exceeds the industry average for membership and per-square-foot revenues, as well as earnings before taxes, but yet spends over 32 percent less on payroll.

Locations

Planet Fitness has locations in every region of the United States. Potential franchisees can suggest new locations.

Support

Franchisees receive help in all areas of opening a Planet Fitness club. Franchisee assistance ranges from choosing a location and securing financing to training and marketing services.

Application

You can find the franchisee application at planetfitness.com. Once filled out, you can submit it online.

References

• Entrepreneur.com: Planet Fitness Franchise Information
• Planet Fitness: About Us
• Planet Fitness: Franchising