Who Started the Gap Clothing Company?
The Gap Clothing Company, or Gap Inc., is the largest specialty apparel retailer in the United States, founded by Donald and Doris Fisher in 1969 in San Francisco, California. The American clothing and accessories retailer has 3,465 stores worldwide.
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History of the Name
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When the Gap originated, its target customers were ages 18 to 25. The Fishers named the store The Gap to emphasize youthfulness and allude to a hot topic at the time, the Generation Gap.
Gap Brands
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Gap Inc.'s five main brands are Gap, Banana Republic, Old Navy, Piperlime and Athleta. Gap brands include Gap, GapKids, babyGap, and gapbody. Gap Inc.'s outlet stores consist of the Gap Outlet and Banana Republic Factory Outlet.
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Signature Style
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Gap's most popular style initially was the "basic" look, consisting of Gap's signature blue jeans and white cotton t-shirts. The founders realized that jeans were in high demand among youth but that there were few jean selections in other clothing outlets. Gap decided to expand upon their assortment of jeans to accommodate this demand. Gap continues to expand its collection, currently offering clothing for men, women and children.
Locations
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Gap Inc. has company-owned stores in Canada, France, Ireland, Japan, Britain, the United States and Puerto Rico. Gap also has franchise agreements for Gap or Banana Republic stores in Singapore, Malaysia, United Arab Emirates, Korea, Kuwait, Qatar, Bahrain, Oman, Saudi Arabia, Cambodia, Indonesia and Mexico.
Celebrities and Public Figures
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Gap Inc. regularly features celebrities in its television and print advertisements, including more than 308 famous people of various backgrounds in its campaign history.
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