Technology in Organizational Communication

According to Putnam and Samovar in 1994, organizational communication is the generic term used for communication of messages, symbols, information, decisions and emotions between employees and management. Organizational communication can be traditional or technological.

  1. Traditional Organizational Communication

    • Traditional organizational communication advocates face-to-face interaction only. This type of communication is no longer possible in a global outsourcing environment.

    Technological Organizational Communication

    • Technological organizational communication is based on the use of technology for furthering the organizational purpose in society. This means that technological devices and processes make organizational communication easier and faster. This allows for quick decision-making and achievement of goals and plans.

    The Basis of Technological Organizational Communication

    • Technological organizational communication is built on the premise of adaptive computer-savvy employees. Employees and management have to know, understand and be familiar with online technology communication tools.

    Types of Technology

    • These include audio and video conferencing, facsimile machines, online peer support systems and computer-mediated professional networking. The aim is to bring employees and professionals together for information exchange.

    Technology Tools

    • Other tools used in technological organizational communication include voice mail, speaker phones and computer-mediated decision making systems.

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