What Does a Cable TV Station Manager Do?

Station managers oversee the operations of cable TV stations

A cable TV station manager is responsible for virtually every aspect of day-to-day operations, from programming to payroll, and is usually someone who has experience in at least several facets of a cable TV station's technical, promotional and programming activities.

Duties

Cable TV station managers oversee or get directly involved in programming, the hiring and firing of employees, ensuring the station complies with Federal Communications Commission rules, refining operational methods and such aspects as marketing, technical repair, sales and customer service. Some cable TV station managers are also directly responsible for generating revenue via advertising sales or public donations.

Qualifications

Having technical know-how is important.

Most cable TV station manager positions require a bachelor's degree and five years' experience in media management, either as a general manager of another TV station or as manager of one or more departments. Also, demonstrated skills in employee relations are important.

Salary

As of May 2008, according to the U.S. Department of Labor's Bureau of Labor Statistics website, the average hourly rate for broadcast managers ranged from $44.02 to $46.94. A cable TV station in the U.S. Virgin Islands recruited for a station manager in November 2009 and offered an annual salary range of $100,000 to $125,000 plus benefits, relocation and bonuses.

Hiring Trends

Jobs in the broadcasting industry are expected to increase 7% in the next 10 years, compared to the 11% increase expected for all industries. This is due to competition from Internet media sources.

Other Options

One way to gain the necessary experience is to seek a mid-level, hands-on management position with a small cable TV station, such as public access stations run by some universities, where part-time positions are sometimes available.

References

• Bureau of Labor Statistics: Broadcasting
• Sinclair Broadcasting Group: General Sales Manager/General Manager