Public Relations Intern Job Description
Landing a great internship can give a job candidate a leg-up on her competition, if it's one that meets the core responsibilities of the job. An internship in public relations can be an opportunity to meet key community contacts, write press releases, attend press-worthy events and assist in brand development.
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Core Strengths
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Public relations representatives write, edit, make public appearances and speak on behalf of an agency. Interns will be expected to have strong written and oral communications, adhere to deadlines, and be thorough.
Media Relations
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Depending on the workload assigned to an intern, media interaction may be necessary but can be as simple as making phone calls for details on a community undertaking, sending invitations to events, securing press attendance or answering questions on in-house projects.
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Events
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Novices may be expected to attend events on behalf of the organization by accompanying a manager or marketing liaison.
Marketing
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Interns may help with pitching new concepts for media coverage angles. Public awareness is essential to brand development and is a key PR strategy.
Public Appearances
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Looking the part by being presentable and well prepared for interviews is a requirement for apprentices looking to move ahead.
Administrative Tasks
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Every internship may require a level of routine administrative tasks, including organizing meetings, handling phone calls, e-mail communication, Internet research and even errand running.
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