Importance of a Cover Letter
First impressions are lasting impressions, and when it comes to the job search, your cover letter often makes the first impression. Cover letters are just as important as resumes, and knowing how to craft a good one is an essential job-searching skill.
Other People Are Reading
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No Cover Letter -- No Resume
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You wouldn't go to a job interview with no shoes. Nor should you send a resume without a cover letter. A resume without a cover letter is as undressed as an interviewee without shoes -- and just as unwelcome.
Judging a Book By the Cover
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"Never judge a book by the cover" doesn't apply when it comes to resumes. Even if your resume is stellar, a sloppy cover letter makes a poor impression. Use good quality paper, check and recheck for misspellings and other errors, and make sure the copy is not smudged or messy.
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Know Your Audience
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One thing a cover letter should never be is generic. Your cover letter should reflect the research you have done about the company you are applying to, and should mention specific instances in which your experience and talents can enhance the organization.
Accentuate the Positive
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If your work experience is spotty, but you've acted as president of a local charity, or if your previous positions were less than impressive, but you've acquired great desktop publishing skills, use the cover letter to highlight these accomplishments.
Be Your Own Publicist
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A cover letter is your opportunity to introduce -- and promote -- yourself. Use it to give potential employers an idea of who you are and what you can do.
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References
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- Photo Credit Image by Flickr.com, courtesy of mpclemens
