Why Does Mac Discontinue Some Makeup?
MAC cosmetics releases a bevy of new collections every year. These collections often include many limited edition products that have a controlled release and are not made again. If you find something you love from MAC's limited edition collections, strike while the iron is hot and stock up. Does this Spark an idea?
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Misconceptions
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Not all makeup is discontinued, it simply is made in limited quantities from the beginning and is not intended to be a staple product for the company.
Significance
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Some products like MAC Chromaglass are discontinued because they do not perform well. These are products, not colors, and can usually be found on eBay for a few years after they're pulled from the store shelves.
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Identification
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Limited edition products are often in special packaging. If the collection has been phased out from MAC stores and counters, you can try CCO, the Estee Lauder outlet, which often stocks past MAC limited edition products.
Time Frame
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Limited edition collections usually sit at MAC stores 3 to 6 weeks before a new collection is introduced. Most stores and counters hold on to the limited edition products for a few months before sending them to CCO locations.
Locating Products
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CCO locations do not always receive every limited edition product, but rather the stock that is unsold. If you can't find what you want at the outlets, eBay can also be utilized for finding past collections.
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References
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- Photo Credit Image by Flickr.com, courtesy of courtney r
