What Is Classic Crest Paper?
Classic Crest is indeed a classic--a well-known and long-running brand popular for both business and personal uses. Neenah Paper's top-selling product, Classic Crest is also among the earliest environmentally responsible papers.
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Basic Features
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Classic Crest comes in both smooth and super-smooth finishes as well as a Hewlett-Packard Indigo-certified digital finish. There are 23 basic colors, including 6 different shades of white. A "complete communicator," Classic Crest is available in writing, text and cover weights, so matching stock can be used for letters, publication covers and business cards. Matching announcements, envelopes and label stock are available for creating complete identity systems.
Other Features
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Not every Classic Crest color comes in every weight, however. Classic Crest offers 10 duplex and double-weight cover colors. All writing and text weight papers are guaranteed for use with laser, ink jet and color printers as well as high-speed copiers, as are some label stocks.
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Certified Green
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All Classic Crest papers are certified by the Forest Stewardship Council (FSC) and made with 100 percent FSC Certified fiber. Of the colors in the Recycled line, both Recycled 100 Bright White and Recycled 100 Natural White are made with 100 percent post-consumer fiber and are also certified as Processed Chlorine Free (manufactured without chlorine). Seven of the Recycled colors are Green Seal Certified, or made with at least 30 percent post-consumer fiber. All Classic Crest is also Green-e Certified, or manufactured with renewable energy only. Neenah Paper is also is also a Green Power Partner of the U.S. Environmental Protection Agency.
Carbon Neutral
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Neenah Paper announced its Carbon Neutral Plus campaign in late 2009, declaring the company's commitment to "not only conserve the environment by reducing carbon emissions, but to take a broader approach to conservation by supporting biodiversity projects which protect and restore natural habitat," including support for reforestation work in Costa Rica.
Personal Branding, Anyone?
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Classic Crest is watermarked, a characteristic of high-end stationery. An identifying symbol or watermark is woven into the fabric of the paper and can be easily observed by holding a sheet of paper up to light. Neenah Paper also offers companies the option of custom watermarks, using various techniques.
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References
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- Photo Credit Image by Flickr.com, courtesy of gilles chiroleu
