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What Is the Origin of Elevator Pitch?

An elevator pitch is a concise description of your idea, your company or your product. You should be able to deliver this description within the time of the average elevator ride.

  1. The Elevator Pitch in Investment

    • Entrepreneurs looking for investment must be able to give a quick overview of what their idea or company does and why it will succeed. The pitch shouldn't last more than sixty seconds.

    Brief Description of an Idea

    • An elevator pitch could be considered any brief description of an idea. If you can't deliver such a description in sixty seconds, you haven't thought your idea through.

    Elements of an Elevator Pitch

    • It must be brief, precise summation of what your company produces or performs. It should convey the bigger picture of what makes your company different.

    The Perfect Elevator Pitch

    • This is not the place to get lost in details. Remember to keep it short. Your pitch will be more successful if you understand your target's needs and show that you've thought everything through.

    The Origin of the Elevator Pitch

    • The precise origin of the elevator pitch is uncertain. It's probably American in origin, as the term 'elevator' is used in the United States rather than the term 'lift' which is used in other English-speaking countries.

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