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About Axe Cologne

Axe was first produced in France in 1983, but it was not until 2003 that the popular body spray made its way to the United States. Over the years, Axe has come to dominate drugstore shelves worldwide as a leading brand of men's grooming products. Does this Spark an idea?

  1. Company

    • Axe is produced by Unilever, the maker of many well-known food, hygiene and home-cleaning brands.

    Line

    • In addition to body sprays, the Axe line includes shower gels, haircare products and deodorants/antiperspirants.

    Scents

    • All Axe products are available in a wide range of scents, with names such as "Dark Temptation," "Kilo," "Essence" and "Phoenix."

    Advertising

    • The claim that the use of its products is particularly enticing to women figures predominately in Axe's advertising, which has received several awards.

    Presence

    • Axe, known as Lynx in Australia, the United Kingdom and Ireland, is sold in over 60 countries, according to Unilever's website.

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