What Is TD Ameritrade?

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TD Ameritrade is an online brokerage based in Omaha, Nebraska. As of 2008, the company said it had more than 6 million active accounts.

History

  • The company began in 1975 as a discount brokerage called First Omaha Securities, and grew steadily over the next 30 years through mergers and acquisitions. It took the Ameritrade name in the mid-1990s; in 2006, it merged with TD Waterhouse to become TD Ameritrade.

Fees

  • As of November 2009, the company charges a flat fee of $9.99 per online stock trade, regardless of the number of shares. Phone orders are $34.99 and broker-assisted orders are $44.99.

Company Stock

  • Stock in TD Ameritrade Holding Company trades on the NASDAQ exchange under the symbol AMTD. As of November 2009, it had a market capitalization of more than $12 billion.

Community Involvement

  • The company has bought the naming rights to Omaha's new downtown baseball stadium. TD Ameritrade Park will host the College World Series beginning in 2011.

Competitors

  • TD Ameritrade has taken swipes at competitor Charles Schwab Corporation in its commercials. Other major rivals include E*Trade and Scottrade.

References

  • Photo Credit Image by Flickr.com, courtesy of borman818
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