Chanel is one of the most acclaimed, and beloved, fashion houses. The Chanel logo (a "C" facing forward, and other backward, overlapping) is recognizable worldwide.
The house of Chanel was established by French fashion designer Gabrielle “Coco” Chanel in 1909.
Chanel insisted that women should be as comfortable in their clothing as their male counterparts. Her philosophy of practical clothing made it fashionably acceptable for women to wear trousers. We also owe the genius concept of “the little black dress” to Chanel (see reference 1).
Tweed suits accessorized with multiple strands of faux pearl and gold chains, and quilted handbags with straps of gold chains, are the signature characteristics of Chanel fashion.
Over 150 boutiques worldwide bearing the Chanel name offer clothing, accessories, fragrance, cosmetics, fine jewelry and watches (see reference 2).
In 1924, the iconic Chanel No. 5, the first fragrance to bear a designer's name, was introduced. It still tops the list of the best-selling perfumes in the world (see reference 3). When asked where perfume should be worn, Chanel answered, "in the places you want to be kissed" (see reference 4).