Information on Bally's Total Fitness
Bally's Total Fitness is a company made up of 270 health clubs with 3.5 million members. Bally's is a full-service gym that prides itself on affordability for its members and is one of the world's largest fitness companies.
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The Beginning
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The Bally company has been around since the 1930s and involved in a variety of industries, but didn't break into the health club business until 1983, when it bought the Health & Tennis Corporation.
Dominating Force
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Not only does Bally own health clubs, but in 1984 the company also purchased fitness equipment maker Lifecycle.
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Personal Approach
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Members at Bally's have access to personal trainers who help provide personalized fitness and nutrition programs.
Doing It Your Way
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At Bally's, members can create their own personalized fitness plan to help them achieve the results they want, how they want.
Getting Green
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In an effort to lessen its impact on the environment, Bally's has emphasized going green, which includes doing away with paper towels, reducing paper usage in the corporate environment and donating or recycling all used exercise equipment.
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