What Are the Duties of a Marketing Manager?

Marketing managers are responsible for creating and monitoring strategies to sell or educate about products or services. A marketer may work with product development managers and advertising managers. They may work within all industries or specialize in legal or technical areas.

Developing and Analyzing Marketing Plans

Marketing managers may analyze sections of a marketing plan for clients to gain the best marketing share. The plan should show marketing goals with steps for completing the goals for an organization.

Working with Marketing Costs

Marketing managers are responsible for working within budgets for products or services. Marketing costs may include low-cost marketing efforts such as postcards, or high-cost marketing such as television.

Identifying Potential Markets

The business potential markets reviewed by marketing managers may include business firms, retailers and wholesalers. The consumer market involves the general public, so market research may include consumer income level.

Education and Skills

Entry-level marketing manager positions may require a bachelor's degree in an area such as finance, marketing or advertising. Managerial skills can include sales and management abilities to handle employees, coordinate client contracts and negotiate contracts.

Salary and Work Enviroment

The average salary of a marketing manager, as of November 2009, is $98,000 per year based on advanced education, certifications and experience. Marketing managers may find work in industries such as insurance, retail and manufacturing.

References

• The Bureau of Labor Statistics Advertising Marketing Publicity Managers
• I Seek Careers Marketing Managers

Resources

• Wet Feet Marketing