Corelle China Description
Corelle china is a brand of dinnerware and glassware created with the mission of having the intricate and elegant cosmetic appearance of real bone china, but being durable enough to use on a daily basis without damage. Does this Spark an idea?
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Founding and Parent Company
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Corelle was initially introduced to the public by Corning Glass Works in 1970. The brand is now owned by World Kitchen, which is headquartered in Rosemont, Illinois
Why Corelle China is Durable
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All Corelle dinnerware is manufactured through the use of a special process invented by the company. By thermally bonding two layers of glass to a core, the dishes become "break resistant."
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Retail Locations
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World Kitchen operates more than 75 retail locations in the United States and five in Canada. Corelle is available at each of these stores.
Bridal Registry
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Corelle maintains a wedding and bridal registry that is available to all its customers. As of 2009, there were four lines of dinnerware available through the registry: Livingware, Vive, Impressions and Square.
Rewards Club
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The Corelle brand of products participates in the World Kitchen Rewards Club. This promotional tool allows consumers to receive product news, coupons and sales announcements via email.
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References
Resources
- Photo Credit Image by Flickr.com, courtesy of Amanda
