Levis Jeans Label History

Save

Levi Strauss & Co. is a privately held apparel manufacturing company founded in San Francisco, Calif., in 1853. According to Levi Strauss & Co., the Levi’s brand is recognized worldwide and Levi’s products are sold in more than 110 countries, employing more than 11,000 people as of 2008.

Founder

Eighteen-year-old Levi Strauss emigrated from Bavaria to New York in 1847. He gained citizenship in 1853, after which he moved to San Francisco to establish a wholesale business.

Partnership

In 1872, Jacob Davis approached Levi Strauss about a process he invented to reinforce the pockets on men's pants, which he called riveting.

Patent

The two men received a patent for the process in 1873 and started selling pants together, which were originally referred to as waist overalls. The patent would expire in 1880.

Patch

In 1886, Levis Strauss & Co. began to use the patch featuring two horses pulling a pair of denim pants in opposite directions, meant to symbolize how sturdy the pants are.

Trademark

In 1928, the word “Levi’s” became a registered trademark. As of 2009, Levi's still can only be used to describe pants made by Levi Strauss & Co.

Red Tab

In 1936, Levi Strauss & Co. first began to sew a red tab onto the pocket of their denim pants, to distinguish the Levi's brand from imitators.

Related Searches

Promoted By Zergnet

Comments

You May Also Like

Related Searches

Check It Out

This Is the Beauty Routine of an Ex-Pat in China

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!