Creating a logo isn't hard, but choosing software can be overwhelming. The two main types of graphics software are vector and raster-based programs. Each have their advantages. Today there are also free downloads and online logo makers available.
When choosing a program to create your logo, the way it will be used determines what program to use. Raster-based programs work well for web logos and photographs, while vector programs are best for logos that you will need to resize or change.
When using logos on professionally printed material, you will need to choose a program that allows you to apply Pantone color formats and create high-resolution art. Adobe Photoshop, Illustrator, Freehand and Corel Draw are the most popular.
Raster-based programs use pixels to create images. They are best for photographs and web graphics. Adobe Photoshop is the most popular, while Paint Shop Pro and even Microsoft Paint create graphics the same way. Logos created with these programs cannot be easily edited and must be created with the correct resolution.
Vector-based graphics use a mathematical calculation to create image quality. They are easy to edit and apply colors to. Most professional graphic designers prefer vector-based graphics programs like Adobe Illustrator, Freehand and Corel Draw to create logos with.
There are many computer programs available to create logos that include templates for those that are not artistically inclined. Websites also exist that allow you to create free logos online. Designers do not like these options because your logo may look very similar to others.
- Photo Credit "Beach Fitness Logo Version 2" is Copyrighted by Flickr user: LifeHouseDesign (Adrian Ruiz) under the Creative Commons Attribution license.