New Zealand Tourism Board

Tourism gives New Zealand about 20 percent of its export income. The Government-owned New Zealand Tourism Board trades as Tourism New Zealand. Its role is developing and promoting tourism markets.

History

In 1901, Prime Minister Sir Joseph Ward formed the Department of Tourist and Health Resorts, the world's first government department created for tourism development.

Purpose

The department's name changed several times but it kept that same goal. In 1991, the New Zealand Tourism Board Act established Tourism New Zealand as a Crown Entity.

Minister

The Government's Minister of Tourism manages the Crown's interest in Tourism New Zealand. The Minister appoints the nine-member board in consultation with the Tourism Industry Association.

Offices

Tourism New Zealand has offices in Auckland, Wellington and Christchurch in New Zealand and overseas in Hong Kong and Shanghai, Tokyo, Singapore, Seoul, Bangkok and Mumbai, Sydney, London and Los Angeles.

Today

Today Tourism New Zealand is an international marketing organization for New Zealand overseas.

Fun Fact

Tourism New Zealand also concentrates on the domestic market, with promotions like the successful "Don't Leave Home Till You've Seen the Country" of the 1980s.

References

• Tourism New Zealand
• Tourism importance
• New Zealand Tourism 1901-2001