What Is West Coast Wellness?
Boasting that they "are real people with real success," California-based company West Coast Wellness promises they have a proven business model that will help you build your own successful business. But buyer, or in this case investor, beware: if it sounds too good to be true, it usually is.
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Company History
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Online information about when the company was founded, by who and exactly what kind of wellness products they provide is non-existent. You must speak to someone at a regional or local office, or attend one of their meetings.
Out-of-Pocket Money
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It costs about $170 to form a partnership with the company (as of 2009). But they also suggest handing out free product samples for which you have to pay, and encourage you to place radio and magazine ads. That will cost you about another $1,000 a month.
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MLM
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Be familiar with multi-level marketing (or MLM), which is sometimes referred to as a pyramid scheme. Essentially that means the distributors at the top are always profiting from an influx of new investors at the bottom.
Market Saturation
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West Coast Wellness suggests marketing and selling their products through the Internet. However, they also allow unlimited numbers of distributors in any area, which leads to saturation and a highly competitive market.
Investing Even More
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The program offers deep discounts on product pricing if you invest several thousands of dollars up front. But there are no guarantees about getting your money back if your business does not grow.
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