Factors Influencing Tourism in the Caribbean

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Factors Influencing Tourism in the Caribbean
Factors Influencing Tourism in the Caribbean (Image: Big Stock Photo)

According to the Caribbean Tourism Organization (CTO), the Caribbean Basin in the most tourist-dependent region in the world. The region's tourism dollars exceed gross exports by about a third of total receipts, and about a million workers are employed in the tourism industry. Many factors influence tourism in the Caribbean Basin.

Global Economics

Since the global financial crisis, which began in 2008, the Caribbean Basin has seen a slight decrease in visitation due to higher unemployment, particularly in major markets such as the United States.

Weather Patterns

Hurricanes and major tropical storms impact tourism in the Caribbean a great deal. Hurricane season in the Caribbean is June1 to November 30. In Caribbean islands where major storms are rare, such as Curacao, tourism remains unaffected by weather.

Oil Prices

As the price of crude oil increases, airlines cut back on flights to the region. This reduces access to the Caribbean Basin, resulting in a lower tourism rate.

Promotion

The CTO has increased the marketing and promotion of the Caribbean region, with more emphasis on Internet social websites, online booking agencies and international marketing offices.

Incentives

More deals and incentives by host countries attract more visitors. The CTO aims to provide attractive vacation packages to travelers, especially during holidays and the off-season.

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