History & Background of Nike

Save

Nike is the world leader in athletic shoes. The company rose quickly from small-time sales at track meets to a major publicly-traded Fortune 500 company. Throughout its history and background, Nike has utilized strong advertising campaigns to separate itself from its competition. Two of the most memorable marketing campaigns, "Just Do It" and the Air Jordan brand, cemented Nike as one of the most popular shoe brands in the world.

Origins

  • Nike began its history as Blue Ribbon Sports in 1964 at the University of Oregon. Track star Philip Knight and his coach Bill Bowerman distributed Japanese Onitsuka Tiger shoes at track meets.

Retail

  • The first retail location for the company opened in 1966 in Santa Monica, California. As the relationship between Blue Ribbon Sports and Onitsuka Tiger ended in 1971, the company launched its own line known simply as "Nike."

Significance

  • Nike successfully garnered 50 percent of the market share within the United States by 1980, the same year the company went public.

Significance

  • The advertising firm in charge of Nike, Wieden+Kennedy, coined one of the most famous phrases in marketing history in 1988. The "Just Do It" was named one of the top five slogans of all time by a 1999 article in "Advertising Age."

Famous Ties

  • In 1984, Nike's sales were in decline. In response, the company hired rookie basketball player Michael Jordan to be the company spokesman. The $2.5 million deal for five years resulted in the creation of one of the most popular lines of shoes ever made.

References

  • Photo Credit Michael Jordan/Joshua Massel/Creative Commons Attribution ShareAlike 2.0
Promoted By Zergnet

Comments

Resources

You May Also Like

  • Facts About Nike Sweatshops

    History & Background of Nike; Comments. 100001874700784 Oct 08, 2012. could u please give me the summary of the sweat shop of...

  • Nike Product Information

    Nike is a leading manufacturer of sports-related products, including shoes, apparel and equipment. Many people from all over the world are familiar...

  • What Companies Does Nike Own?

    The History of Nike Shoe Company. ... How to Use Nike Plus Without Nike Shoes; History & Background of Nike; Nike WA0023...

  • What Does an Employee Background Check Consist Of?

    One reason employers conduct background checks on job candidates is to screen for potential workplace violence and other criminal behavior that could...

  • What Do the Icons on My iPhone Mean?

    The Nike + iPod icon has an orange background with a white Nike logo on it. If you purchase a sensor, this...

  • The History of the Puma Shoe

    The History of the Puma Shoe. PUMA is a German-based shoe company that produces sportswear and specializes in making athletic shoes. ......

  • How to Run an International Background Check

    Running an international background check has its own unique sets of challenges that are different from running a local background check. Developing...

  • The History of Adidas

    The History of Adidas. Adidas, a German company with roots in Herzogenaurach near Nuremberg, tells a quintessential success story. ... The History...

Related Searches

Check It Out

This Is the Beauty Routine of a Style Blogger

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!