Advertising on the radio is a good way to reach potential consumers of your product. The key is to know what businesses are best served by radio advertising and not other advertising methods.
A major reason that radio advertising works is it can reach people when other forms of media cannot. Many workplaces allow only limited Internet access and no television, but most workplaces allow radios to be on during business hours.
Radio advertising can be heard in many venues. Some people listen to radio in their homes, but most listen while on the road. This can be an asset to those advertising sales and special offers.
Radio advertising is less expensive than many other forms of advertising. Television and print ads can cost up to 10 times as much as a single radio ad and reach fewer people than radio.
Radio advertisements are typically targeted toward local audiences, but radio ads are also effective on a nationwide scale.
Many radio listeners have one or two stations that they trust for news, contests and their favorite music. This can also mean they will develop a level of trust with the advertisers on that station as well.