Types of Communication Techniques Used in the Business World


Good communication can make the difference between success and failure in the business world. These techniques can help any professional communicate better, whether you're already a star communicator or are still learning the ropes.

Have a Clear Objective

  • Have a clear purpose and make it obvious. In emails, clearly state your topic in the subject line; when starting a meeting, review objectives and expected outcome.

Understand the Audience

  • Whether calling your boss or writing for the corporate blog, the starting point is the same: know your audience. A good audience analysis helps determine the best language, style, level of detail and format for reaching that audience.

Match Method to Message

  • Good communicators know how to select the right communication mode for a particular message. For instance, email is well suited for project information, while face-to-face interaction is required for an emotionally charged topic.

Pay Attention to Detail

  • Attention to detail in message delivery is an essential communication technique. Before hitting "Send" on that email, spellcheck it.

Obtain Feedback

  • The only way to know how effectively you've reached your audience is to obtain feedback. When announcing a new employee benefit plan, for example, conduct a survey to ensure that employees have not only read but also understand the changes.

Looking Forward

  • With these business communication techniques and a little practice, you'll be on the road to continuous improvement.

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  • 1) The Business Style Handbook: An A-Z Guide to Writing on the Job with Tips from Experts at the Fortune 500; Helen Cunningham and Brenda Greene; 2002
  • 2) Business Etiquette: The Results-Driven Manager; Harvard Business School Press; 2005; pp. 87-88
  • Photo Credit Copyright World Economic Forum (www.weforum.org)
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