Types of Communication Techniques Used in the Business World

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Good communication can make the difference between success and failure in the business world. These techniques can help any professional communicate better, whether you're already a star communicator or are still learning the ropes.

Have a Clear Objective

  • Have a clear purpose and make it obvious. In emails, clearly state your topic in the subject line; when starting a meeting, review objectives and expected outcome.

Understand the Audience

  • Whether calling your boss or writing for the corporate blog, the starting point is the same: know your audience. A good audience analysis helps determine the best language, style, level of detail and format for reaching that audience.

Match Method to Message

  • Good communicators know how to select the right communication mode for a particular message. For instance, email is well suited for project information, while face-to-face interaction is required for an emotionally charged topic.

Pay Attention to Detail

  • Attention to detail in message delivery is an essential communication technique. Before hitting "Send" on that email, spellcheck it.

Obtain Feedback

  • The only way to know how effectively you've reached your audience is to obtain feedback. When announcing a new employee benefit plan, for example, conduct a survey to ensure that employees have not only read but also understand the changes.

Looking Forward

  • With these business communication techniques and a little practice, you'll be on the road to continuous improvement.

References

  • 1) The Business Style Handbook: An A-Z Guide to Writing on the Job with Tips from Experts at the Fortune 500; Helen Cunningham and Brenda Greene; 2002
  • 2) Business Etiquette: The Results-Driven Manager; Harvard Business School Press; 2005; pp. 87-88
  • Photo Credit Copyright World Economic Forum (www.weforum.org)
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