Why Use a Logo?


A logo provides instant visual identification of a brand, company, nonprofit organization, event or other entity. Logos can convey a message, drive sales, make small organizations appear established and help large businesses gain global brand recognition by millions of people.


  • A well-designed logo can create a strong brand identity, convey organizational values, improve public image and motivate action. Logos can be beneficial in global marketing as they go beyond language differences.


  • A logo can be used on websites, advertisements, posters, brochures, business cards, company letterhead and promotional giveaways such as T-shirts, key chains, pens and coffee mugs.


  • Quality logo design is often done by a trained graphic designer who integrates strategy, history, context, color, fonts, visibility and other design principles. Logo contests can lead to less professional logos and can create a negative image for an organization.


  • A logo does not need to stay the same over a long period of time to maintain brand identity. Many logos have gone through incremental changes to accommodate cultural, political and creative shifts in society--as well as an organization's change in strategy.

Famous Ties

  • Highly recognizable logos include Nike, Adidas, Coca-Cola, Pepsi, IBM, Apple, Mercedes Benz, Volkswagen, Google, Starbucks and UPS.


Promoted By Zergnet


You May Also Like

Related Searches

Read Article

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!