Microsoft SWOT Analysis


SWOT stands for strengths, weaknesses, opportunities and threats. It is an analytical tool to understanding the environment of a business. The goal is to understand the internal environment (strengths/weaknesses) and the external environment (opportunities/threats) that can help or harm a business. Microsoft and other companies have conducted SWOT analyses to provide insight into the business.


  • Some strengths of Microsoft are its name recognition and its rapid product development. The Microsoft Office productivity suite (Word, Excel, Outlook, etc.) are widely used throughout the business community. Microsoft is also known for releasing new product updates and product fixes throughout its network.


  • Microsoft did not recognize the growth opportunities of the Internet; therefore, Google was able to get a foothold in the search engine arena.


  • Microsoft is expanding into the video game market by producing items such as the Xbox.


  • Microsoft has numerous court battles with other entities regarding antitrust and software developer lawsuits.

Next steps

  • With Microsoft, as with any company that performs a SWOT analysis, the next steps are to begin to work to enhance strengths, minimize weaknesses, capitalize on opportunities and address threats.


  • Photo Credit Image courtesy of Microsoft Office online
Promoted By Zergnet



You May Also Like

  • SWOT Analysis for the Apple Company

    Microsoft SWOT Analysis. SWOT Financial Analysis. SWOT Analysis Training. Disadvantages of SWOT Analysis in Nursing. What Is a SWOT Analysis? The Usefulness...

  • SWOT Analysis for a Bank

    norbunyinba Jun 24, 2011. I found this sites good and helpful for me.Thank you. ha77an Apr 18, 2011. ... Microsoft SWOT Analysis....

  • SWOT Analysis for a Roller Skating Business

    Microsoft SWOT Analysis. SWOT stands for strengths, weaknesses, opportunities and threats. It is an analytical tool to understanding the environment of a...

  • Microsoft Corporation Global Strategies

    Microsoft SWOT Analysis; Strategy & Corporate Responsibility; Print this article; Operating Systems. ... 2011. testing the water with a digital TV wOooow...

  • Petrobras SWOT Analysis

    SWOT analysis is a powerful technique for understanding a business's strengths (S) ... in the first quarter of 2010, ... What Is...

  • Strategic Business Plans

    Thow May 13, 2011. l like this thing since it the most appropriate part of life. dan.unua May 07, 2011. ... SWOT...

Related Searches

Read Article

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!