Ford Car History
The Ford car was created by Henry Ford, who founded the Ford Motor Company. The company's corporate headquarters is located in Dearborn, Michigan. Ford's first mass-produced car, the Model T, gave families affordable transportation. But over the decades Ford continues to post dramatic losses in capturing the automotive market share.
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Origin
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Henry Ford sought a car that any person could purchase on a payment plan. With 11 investors he formed the Ford Motor Company in 1903.
The Model T
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The Model T was introduced in 1908 and was the first automobile mass-produced on an assembly line, with more than 15 million manufactured through 1927.
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The Model A
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The modern and spunky Model A was introduced in 1927 to replace the aging Model T, which had lost its core customer base to other auto makers.
The V-8
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In 1932, Ford introduced the single block flathead V-8 engine that forever changed how factory mass-produced cars were powered by employing an engine with high-performance capabilities.
The Mustang
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To capture the Baby Boomer market coming of driving age in 1964, Ford introduced the sporty Mustang coupe and 2+2 fastback with a youth-oriented marketing campaign.
Market Share
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In 1990, Ford held 24 percent of the market share of total vehicles produced worldwide; this dropped to 14.2 percent in 2008.
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References
- Photo Credit Ford Motor Company
