- The cut of a diamond determines how it reflects light. A diamond's cut should be your first consideration, as a low-quality cut will appear dull.
- Flawless diamonds rarely exist. The cheapest diamonds have inclusions, or flaws, visible to the naked eye; however, some decently priced diamonds do not show inclusions until magnified.
- Colorless diamonds allow light to pass unhindered. While truly colorless diamonds may break your budget, medium grade diamonds may show no color to the untrained eye, making them a thrifty choice.
- Carat weight refers to the size of the diamond. Typically, the larger the diamond, the more expensive. However, sometimes different settings can make your diamond stand out, causing it to look larger.
- A certificate acts as a blueprint for your diamond. Issued primarily by the Gemological Institute of America (GIA) and the American Gem Society (AGS), a certificate legitimizes your diamond.
- Be wary of small, individual owned stores and pawn shops that offer prices that seem much lower than competitors. Subscribe to the old adage that "if it's too good to be true, it probably is."













