Religious Logo Ideas
A church or religious logo must tell the world what it is all about in an instant. A logo is not a brand. A brand is the book and the logo is the cover. It must catch the attention of the seeker before he explores the inside. In today's world, a sketch of your building is not a logo that gets your target audience to explore what you have to offer.
Other People Are Reading
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Considerations
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A church or a religious group must find an image that tells who they are. Logo designers have a responsibility to portray an honest image. If what your "customers" see in the logo is not what they get, your group may be perceived as deceptive.
Features
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A great church logo is a powerful weapon to reach a seeking or an indifferent audience. Church logo designers must focus on the message and make it as clear on a billboard as it is on a letterhead. It must look good in color, and clear in black and white.
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Geography
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Some logos have a visual and a verbal element. Logos can use the name of the church or religious group as visual rhetoric. Location may be part of the message or the brand of your church. If a church is in a mountainous area, mountain ridges can be built into the font design. A church by the ocean might use water as an element in the logo.
Types
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Logos must be simple and easy to understand. Complicated drawings or photographs do not transfer well to all applications, some of which may include letterheads, websites and promotional materials. Logos must be easy to lay out in any print or online format.
Significance
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Logos are worth a thousand words. Careful planning, creating and implementation requires a great deal of thought and leaves the designer with a responsibility to get it right.
Warnings
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If you do not want people to think your church or religious organization is all about the building, then do not use a photo of your church as the logo. If people are important, then use images that reflect relationships. The days of a pencil sketch of the old church are gone--unless, of course, that is the message you want to give the people you are trying to reach.
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References
Resources
- Photo Credit bombaycreative.com, churchrelevance.com, churchatwoodland.org
