Why Do Companies Pay Dividends?

Some companies choose to reward shareholders, the owners of the company, with payments of cash, property or stock. These can be paid on a regular schedule, such as quarterly dividends, or as special, one-time occurrences. Companies have a number of reasons for paying out dividends.

  1. Paying Shareholders

    • Shareholders generally invest for the purpose of making money. Dividends are an opportunity for shareholders to earn a return on their investment even if the price of the stock falls, so it makes the stock more desirable.

    Showing Stability

    • When companies maintain a record of consistently paying dividends, investors see the company as a less risky investment.

    Increasing Demand for the Stock

    • Over time, stocks that pay dividends are more profitable than firms, and even in a recession, the stock price does not drop as much because investors are still making money.

    Disbursing Excess Cash

    • Some companies have matured to the point where there is minimal room for capital reinvestment. Rather than hold large cash reserves, the companies pay the cash out as a dividend.

    Name Recognition

    • When a company announces a dividend, publications that cover the stock market or businesses publicize the news to prospective investors.

    Dividend Reinvestment Plans

    • Dividend reinvestment plans (DRIPs) allow investors to automatically use dividend payments to buy more shares of the company, often without paying fees.

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