The Advantages of Advertising on Radio

Friends, neighbors, customers--lend us your ears! Advertising on the radio to promote your products, services or upcoming events is an effective way to reach your target demographic without depleting your company's budget.

Economics

A 30-second TV ad can cost over $50,000 to produce and air. A 30-second radio ad can hit the airwaves for about 10 percent of that cost.

Fictitious Ambience

Radio ads let you have noisy crowds, runaway trains, wildlife, explosions and marching bands without having to build any sets, make costumes or hire scores of actors.

Do It Yourself Media

Since radio commercials only involve sound effects and vocals, they can be produced in-house or at the radio station even if you have very little experience.

Listener Loyalty

Radio audiences channel-surf less than TV viewers. This makes it easier to reach your target demographic (i.e., commuters) because you negotiate for the time slots in which your ad will run.

Instant Now

A TV ad can take several weeks to rehearse and produce. A simple radio spot, however, can already be up and running in less than 24 hours.

Feedback

It often takes several months to determine the success of a TV campaign. With radio, the results can be immediate as measured by consumer response in sales and attendance.

References

• Radio Advertising Pros and Cons
• Is Radio Advertising Right For You?
• So You Want Your Business To Be a Radio Hit?

Resources

• The Advantages of Radio Advertising
• Direct Response Radio Advertising