Why Businesses Use Email

Electronic mail (email) has become a vital part of our society. Individuals use email to quickly communicate regarding personal matters. Companies use email to communicate with customers and employees, solicit additional business and communicate with business partners.

Communication

Businesses use email to communicate with customers about their accounts. Businesses also use email to send messages to employees about changes within the business that are pertinent to them.

Sales

Spamming is strictly prohibited. Businesses email current customers to advise them of new service offerings that can make the company easier to do business with.

Marketing

Business products and services are marketed via email. The email is used to explain the benefits and features of the company's offerings.

Partnerships

Businesses create partnerships when products are complementary. Often, one business will let customers know of other businesses that can help make their everyday lives easier.

Publications

Companies also use emails to drive visitors to their website.

References

• 10 effective uses of email lists
• Email uses

Resources

• NBC uses e-mail to attract Olympic fans
• Eli Lilly E-Mail Discussed Unapproved Use of Drug