- Customer service skills can help a business become more profitable. Professional life coach Steve Brunkhorst writes that a business will be profitable if it adds outstanding customer service to its valued services or products, simply because customers want the most value per dollar spent.
- Great customer service helps keep current customers. Online business consultants Dr. Gaby Wiegran and Hardy Koth say that loyal customers are more profitable than new customers because there are fewer marketing and set-up costs for current customers.
- Customer service skills help employees to expand relationships with current customers. For instance, a knowledgeable sales associate who has been trained properly can spot a customer's needs, then effectively service that customer accordingly.
- Word of great customer service will spread. Brunkhorst says the exceptional value that good customer service adds will result in loyal customers referring other potential clients.
- Customer service expert John Tschohl writes that great customer service equals more confident employees who sell more products and services, creating promotion opportunities. Employees with career path choices are happier employees.
