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The History of Royal Crown Cola

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The History of Royal Crown Cola

Royal Crown Cola (RC Cola) is a soft beverage similar to Pepsi and Coca-Cola. It was developed by a pharmacist named Claude Hatcher in the basement of his father's grocery store, due to a disagreement with a local soda bottler. Hatcher's earliest experiments yielded a ginger ale, which became quite popular locally and led him to test other recipes. Over the years, Royal Crown Cola has enjoyed success as an alternative to other soft drinks.

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    1. History

      • Royal Crown Cola was invented in 1905 in Columbus Georgia by Claude Hatcher. Its original name was Chero-Cola.

      Franchise

      • Due to its strong growth, the Royal Crown Cola franchise was created in 1912 when the company began to sell syrups and concentrated flavors to other bottlers.

      Reformulation

      • The recipe for Chero-Cola underwent a redevelopment in 1934 and the new product was launched as Royal Crown Cola, which soon led to its nickname, RC Cola.

      Diet Rite Cola

      • In 1962, the company launched Diet Rite Cola, which was a low-sugar version of RC, intended for diabetics. It quickly became popular with people who were watching their caloric intake as well.

      Expansion

      • During the 1970s, Royal Crown Cola development and bottling expanded to countries other than the United States. The product continues to remain competitive with other top cola brands.

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    References

    • Photo Credit Image: Stock Xchng by Jasper Greek Golangco

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