According to Psychcentral.com, chocolate is one of the most craved foods. Although there is no scientific proof of why chocolate appears to be so popular, scientists and psychologists have many possible theories.
Chocolate contains chemicals, such as phenylethylamine, that can stimulate the neurotransmitters dopamine and serotonin. These neurotransmitters are responsible for producing pleasurable feelings, which may make people enjoy or crave chocolate.
Because people may feel brief moments of pleasure when eating chocolate, they may associate chocolate as a comfort food. Chocolate is often overeaten by people who are not actually hungry but who are using it to self-medicate their emotional problems.
According to Psychcentral.com, many women crave chocolate intensely each month, which leads scientists to infer that monthly hormonal changes can trigger chocolate cravings.
Snack foods high in fat or sugar, such as chocolate, tend to be more heavily advertised and readily available than vegetables and other healthier options. Seeing commercials so often for chocolate products or even just talking about chocolate can be enough for people to go out of their way to purchase and eat it.
Many societies promote thinness as the ideal body type, so people may restrict their high-calorie foods, especially chocolate; however, Psychcentral.com reports that the more people try to restrict their chocolate intake, the more they end up wanting it.
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