The Superbowl is known for the commercials it plays almost just as much as it is for the NFL championship game it features. Good television commercials often find their way websites such as YouTube.com that specialize in video footage.
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A commercial is a short advertisement of a product or service a company wishes to sell. A TV commercial takes the form of a short video shown during breaks in a TV program.
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The advertiser wants viewers of the commercial to purchase the product or service shown. Some TV commercials, known as public service announcements, are not trying to sell anything. Their purpose is to spread the word about a particular issue.
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The commercial must introduce the product to the viewer, make a sales pitch, and offer reasons to buy the product or service.
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Commercials use different appeals to get their messages across. Commercials can be informative, persuasive, funny, sexy, surprising or emotional.
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TV commercials air during certain time slots or shows, when the audience the advertiser is targeting may be watching.
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