Kinds of Business Letters
Business letters can initiate communication with a prospect, a client or another business. They can also be written in response to a request. Written on company letterhead and following a block letter style, business letters may be written by associates, managers and executives alike. They should sound professional and contain no grammatical errors.
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Letter of Intent
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A letter of intent spells out in detail the circumstances under which an agreement between the writer and the reader would be made. It is not a contract; it merely states the intent to enter an agreement.
Sales Letter
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Written to persuade the recipient to buy a product or service, sales letters are usually a part of a direct-mail marketing campaign and often are accompanied by packets, brochures, illustrations and/or catalogs.
Information Request Letter
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In an information request letter, the writer requests information and explains why he needs it and/or how it will be used.
Information Response Letter
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An information response letter is written in response to a request. Its purpose is to answer questions or provide requested information. It also may promote the business's products or services.
Customer Claim Response Letter
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In a customer claim response letter, the writer attempts to rectify the complaint spelled out in the customer's claim letter. It should regain the recipient's confidence in the business and promote it.
Order Request Letter
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An order request is a letter in which a purchase is authorized. It lists the items being ordered vertically and typically includes the quantity, order number, description and unit price of each item.
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