An Outbound Telemarketing Job Description
The last study of telemarketing conducted by the Federal Trade Commission in 2001 revealed that $274 billion was generated by telemarketing sales, indicating that telemarketing is a profitable means of sales for American companies. Telemarketers are the professionals responsible for these figures.
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Function
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Telemarketers use telephones to make calls to businesses and consumers in an effort to sell them products and services by explaining the features and benefits of what they are selling. When they earn a sale, telemarketers record payment information into a computer system that allows the client to receive the good or service by mail or in-person delivery.
Location
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Most telemarketers work in call centers, which are large rooms with cubicles or booths that contain computers and telephones, and typically headsets. Increasingly, companies are also employing virtual call centers, which allow telemarketers to contact sales leads from their homes.
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Time Frame
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The federal government only allows telemarketing calls to be made between 9 a.m. and 9:30 p.m. on weekdays and 10 a.m. and 6 p.m. on weekends, meaning that outbound telemarketers are typically not required to work overnight or late on weekends. Many telemarketing centers are closed on major holidays as well.
Conditions
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Telemarketing is a fast-paced industry. Telemarketers often have quotas for the number of calls they make during a shift. It can also be stressful because many telemarketing companies have sales goals for representatives and many people who are contacted over the phone can be angry or rude about receiving calls.
Geography
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Telemarketing call centers are located around the world, with the highest concentration of telemarketers in the U.S. occurring in Utah, West Virginia, Nebraska, Arizona and New Mexico. Massachusetts, the District of Columbia, Delaware, New Jersey and Mississippi have the highest paid telemarketers, where workers in the field were reported to earn between $14.51 and $18.27 per hour, according to statistics compiled by the U.S. Bureau of Labor Statistics in May 2008.
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