Types of Marketing Jobs

Jobs in marketing cater to a variety of skill sets, from creative talents to number-crunching expertise. Jobs in Internet marketing are also growing rapidly as more companies turn to Search Engine Optimization and social media to expand their presence in the marketplace.

Creative Positions

Creative positions in marketing involve the creation of marketing materials such as ads, brochures or websites. These positions include hands-on graphic designers as well as project managers who may work with external creative vendors.

Analysts

Marketing analysts are responsible for identifying target markets and tracking response rates. They may be slightly involved in creative production and overall marketing strategy.

Writers

Writers who work in marketing departments or for marketing firms are responsible for the creation of ad copy, Web content, or direct response copy for brochures and catalogs.

Internet Marketing

Search Engine Marketing and Search Engine Optimization are fast-growing areas of Internet marketing. Use of social media such as Facebook, blogs and Twitter is also a growing trend that is opening up new careers in marketing

Managers and Supervisors

Marketing managers and supervisors may be somewhat removed from the day-to-day creative operations but are still involved in overall marketing strategy. Managers and supervisors also typically have some financial responsibilities such as overseeing departmental budgets.