Examples of Political Direct Mail
Technology-savvy media, such as text messages and social networking websites, are effective tools, as the successful 2008 presidential campaign proved. However, traditional forms of political advertising such as direct mail remain effective as well. Many political candidates and initiative campaigns at the state and local level rely heavily on direct mail to spread their message.
Other People Are Reading
-
Types
-
Political direct mail can include slick advertisements on card stock that are sent through the postal service, as well as so-called "door-hanger" ads that campaign workers hang on voters' doors.
Function
-
Political direct mail can promote a particular candidate or an upcoming issue-related campaign, such as a proposed state or local proposition.
-
Benefits
-
Unlike other forms of political advertising, direct mail goes only to registered voters. This saves campaigns the expense of advertising to all people.
Features
-
Direct mail uses powerful colors and attention-grabbing headlines to grab voters' attention and highlight a particular candidate or issue stance.
Considerations
-
Unlike so-called "new media" forms of advertising such as e-mail, which may go straight to a junk mail folder or be blocked by a spam filter, direct mail passes through a voter's hands, giving it a greater chance to get attention.
-
