What is the History of Fendi Bags?
Fendi is a well known Italian design house that produces accessories and apparel. Does this Spark an idea?
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Function
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Fendi is an Italian fashion house. Fendi is best known for producing handbags, but it also manufactures colognes, furs, gloves, watches, clothing, glasses and many other types of accessories.
Time Frame
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Fendi was founded in 1925 and is still a thriving company in 2009.
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History
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Fendi began in 1925 as a small handbag and fur shop in Via del Plebiscito in Italy by a married couple named Edoardo and Adele Fendi. The shop instantly does well because of the quality of workmanship. In 1932, the Fendis open another shop and the Fendi name spreads. In 1946, the Fendis' five daughters begin working for their parents' company. The sisters meet Karl Lagerfeld and hire him as a designer for Fendi. Under the hands of Karl Lagerfeld, the "double F" that is the symbol of the brand Fendi is born. Fendi's first clothing line is developed in 1977, and expanded in 1984. In 1985, the National Gallery of Modern Art in Rome holds a 60th anniversary event for Fendi, and the first Fendi perfume is marketed.
Fendi from 1990-recent (2009)
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In 1997, the classic Fendi "baguette" bag is introduced, and quickly becomes a cult object. In 2005, the "Spy Bag" is introduced and in 2006, the "B Fendi Bag" is marketed. Both bags are instantly successful. Fendi then teams up with Prada and the LVMH Group. Flagship stores in London and Paris open. 2005 marked Fendi's 80th anniversary. To celebrate, Fendi opens the largest Fendi store in the world in Rome. In 2009, Fendi has 160 boutiques in 25 countries in the world.
Identification
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Fendi products are most easily recognized by the double F brand logo and superior craftmanship.
Considerations
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Fendi is often a brand that is copied and many counterfeit copies of their styles are sold. Buying or selling counterfeit pieces is a crime.
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