What Is a Brochure?

A brochure is an advertising tool for businesses and other organizations. It gives business owners a chance to sum up everything customers need to know in an easy-to-read, eye-catching piece of paper. Brochures should be in a size that makes them easy to place in public areas, mailing envelopes or set into display shelves at travel centers, restaurants and motels. A brochure will sell the business to a potential customer.

Photos

The business owner can insert eye-catching photographs of his product, service or location of the business.

Target Groups

The brochure designer should know who the typical consumer is for the business' product or service, and what age group the brochure should be focused on.

Message

The brochure should be written in clear, precise and interesting language that will grab the potential customer's attention.

Appearance

The brochure should be bi-fold or tr-fold in form. The designer will start with a mock-up brochure to test out how it will look to potential customers.

Descriptions

The business owner will have a written description of the company product or service. A good brochure will describe what the business has to offer in a way that makes a potential customer believe that he needs it.

Location

The brochure can have information with an address or map to guide the customer to the business location or website.