The History of Converse Shoes
The history of Converse shoes started during the early part of the 20th century. The company became one of the most successful footwear businesses in the world by the middle of the century. With the rise of rival companies, the firm faced a number of challenges, eventually losing the long battle with other manufacturers. Does this Spark an idea?
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Origins
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The Converse Rubber Shoe Company was opened in 1908. Located in Malden, Massachusetts, the firm was started by Marquis M. Converse. The factory made winter footwear for men, womenand children.
Chuck Taylor
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In 1917, the Converse All-Star basketball shoe was introduced and began to be worn by Chuck Taylor. Chuck Taylor was a basketball player who helped promote the shoes, which eventually bore his name.
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World War II
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The war brought about a change for the company in which production shifted to footwear, boots and other rubber products for troops. This was a huge economic boom for the company.
1950s and 1960s
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Converse became the most popular sports shoe throughout the postwar era. The company leveraged the artistic work of Charles Kerins to push for further sales in high schools and colleges.
Bankruptcy
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On January 22, 2001, Converse was forced to file for bankruptcy. It had lost the majority of its market share to Reebok and Nike. Nike purchased Converse in 2003 for $305 million.
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Resources
- Photo Credit Jorge Barrios, Wikimedia Commons, Public Domain, http://upload.wikimedia.org/wikipedia/commons/e/ee/ConverseJeans.jpg
