Reasons to Advertise on TV

There are many reasons that make advertising on TV a good choice over other advertising media. TV reaches a wide audience that is able to hear an advertising message, even if they aren't looking at the screen. And for advertising done properly, they will get the message from the screen even if they can't hear the words.

Demographics

Each advertising media has its own demographics. Newspapers serve the more affluent and educated population, and other media have similar specific demographic reach. TV transcends all of them, with 99 percent of all American households watching.

Function

TV advertising works by visually showing the item or service and then reinforcing that message with an audio message. Most media can't provide both.

Price

TV advertising in a small, local market is often a very cost-effective method of getting an advertising message out when compared with other local media.

Size

With the new, larger TVs that are becoming commonplace, your visual advertising message can show a number of products or uses for a product and all of them will be seen.

Choices

TV allows for a variety of message styles, such as humorous, serious, frightening or matter of fact. This is much more variety than is possible with a text ad in a newspaper or magazine.