Components of a Marketing Plan

A marketing plan is a strategy used by companies to determine how they plan to advertise their products and services. A marketing plan should include certain components in order to present staff with ideas on what tasks the company should focus on in the upcoming months.

  1. Mission Statement

    • A mission statement can start your marketing plan and will make up one of the major components. The mission statement includes information on what you are selling, who you are selling to and how to market the product.

    Market Data

    • You will want to collect data that reflects market research that you have conducted for the marketing plan. Data may include studies, surveys, market demographics and sales data.

    Product or Service Description

    • Include a detailed description of your product or service. Knowing the specifics of your product or service will help you determine the rest of the components.

    Competitor Info

    • A marketing plan should include information about competitors as well as techniques that can help set you apart from the competition.

    Suppliers

    • Another component is a section on the suppliers that you need to obtain this product.

    Other Components

    • Other components that you may want to include are budget data, marketing goals and potential promotional opportunities.

Related Searches:

Comments

You May Also Like

Related Ads

Featured